Thursday, November 4, 2010

Pay-What-You-Want @ Panera Bread


Did you know, Panera Bread converted one of its St. Louis locations into a non-profit that will donate extra proceeds to charitable organizations after operating costs are covered?  

Customers a given a receipt with the suggested retail price of their meal but are only required to pay what they want.  The restaurant chain reports that only a few people don't pay anything while most pay the suggested price, and some people pay more.  



Currently, Panera Bread is pleased with the findings of this culinary social experiment and are slated to expand the initiative in at least two other cities.

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